Consumer brands run always-on, high-velocity campaigns — which means more claims, more creative, and more exposure if a comparative statement or a health claim goes unchecked. BrandEnsure keeps pace with the posting cadence without letting substantiation slip.
These are the recurring compliance categories our Compliance Shield checks on every FMCG and consumer-brand ad.
Any claim made against a competitor's product is backed by supporting data on file before the ad airs.
Health and nutrition benefit claims are checked against evidence appropriate to the product category before publishing.
Every sponsored or influencer post carries a clear, platform-compliant disclosure — no implied-organic sponsored content.
"Free" and percentage-off claims always carry the conditions that apply, not just the headline number.
Every ad claim is checked against what's printed on the approved product label — no divergence between ad and pack.
Age-appropriate targeting exclusions are applied automatically for product categories with advertising-to-children restrictions.
Substantiated claims and clean disclosures let a high-velocity always-on brand move fast without a single creative becoming the one that triggers a complaint or takedown.
Common mistakes consumer-brand marketers make on social — and the compliant alternative we build into every campaign.
A dedicated compliance specialist and AEGIS work together on every FMCG engagement — this is what that looks like in practice.
Every comparative statement is checked against supporting data on file before it's cleared for publishing.
Sponsored and influencer content is checked for the correct, platform-compliant disclosure format before it goes live.
Every ad claim is cross-checked against the approved product label to keep messaging consistent everywhere it appears.
AI Ad Studio keeps creative fresh at the pace an always-on brand needs, without sacrificing the compliance check on each new asset.
Standardized templates that always carry the full terms and conditions alongside any promotional offer.
Automatic targeting exclusions applied for any product category subject to advertising-to-children restrictions.
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