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Industry Playbook · REAL

Real Estate & Property Advertising Compliance

Property advertising lives or dies on numbers — registration status, area figures and price inclusions. Get one wrong and a buyer's trust (and a regulator's attention) goes with it. BrandEnsure verifies every figure against your filed project documents before it reaches a campaign.

Compliance Requirements

Ad-Specific Rules We Screen Every Property Campaign Against

These are the recurring compliance categories our Compliance Shield checks on every developer and brokerage ad.

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Project-Registration Number Display

No project ad runs without its registration number visible in the creative, matched against the filed registration record.

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Carpet-Area vs. Super-Built-Up Disclosure

Carpet area and super-built-up area are stated separately and accurately — never one presented as the other.

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Possession-Date Claim Limits

Possession-date claims match the officially filed timeline for the project, not an optimistic marketing estimate.

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Price-Inclusive-Of Disclosures

Any quoted price states clearly what it includes and excludes — statutory charges are never silently left out.

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Rendering & CGI Labeling

Renderings and CGI imagery are labeled as artist impressions, never presented as photographs of the finished project.

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Broker/Agent Licensing Disclosure

Campaigns are distributed only through licensed broker and agent channels, with licensing disclosed where required.

Expected Outcome

What Getting It Right Looks Like

100%
Registered project references in ads
Fast
Campaign launch turnaround
0
Misleading-price flags
Audit
Ready disclosure record per project

Accurate project disclosure converts better, not worse — serious buyers trust a listing more, not less, when the registration number and area figures check out immediately.

Do's & Don'ts

The Line Between Compliant and Flagged

Common mistakes property marketers make on social — and the compliant alternative we build into every campaign.

✕ What Not To Do

  • ✕Advertise a project without its registration number visible in the creative.
  • ✕Quote a super-built-up area as if it were the carpet area.
  • ✕Promise a possession date that isn't the officially filed timeline.
  • ✕Advertise a price that excludes mandatory statutory charges without saying so.
  • ✕Use renderings or CGI without labeling them as artist impressions.
  • ✕Advertise through an unlicensed broker or agent channel.

✓ What To Do

  • ✓Display the project's registration number clearly in every ad creative.
  • ✓State carpet area and super-built-up area separately and accurately.
  • ✓Use only the officially filed possession timeline in any date claim.
  • ✓State clearly what a quoted price includes and excludes.
  • ✓Label all renderings and CGI imagery as artist impressions.
  • ✓Advertise only through licensed broker/agent channels and disclose licensing where required.
What BrandEnsure Does

The Managed Service Behind Every Property Campaign

A dedicated compliance specialist and AEGIS work together on every real-estate engagement — this is what that looks like in practice.

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Project Registration Verification

We confirm every project's registration number against the filed record before it appears in any campaign.

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Area & Price Disclosure Templates

Standardized creative templates that always separate carpet area, super-built-up area and price inclusions correctly.

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Possession-Timeline Fact-Checking

Possession-date claims are checked against the officially filed project timeline before publishing.

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Rendering/CGI Labeling Review

Every rendering or CGI asset is reviewed and labeled correctly before it's used in a launch campaign.

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Licensed-Channel Distribution

Campaigns are distributed only through verified, licensed broker and agent channels.

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Lead-to-Site-Visit Funnel Reporting

Reporting that tracks leads all the way to site visits and bookings, not just ad engagement.

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Ready to Advertise in Real Estate with Confidence?

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